PR Week Awards 2018: Our favourites!

9 October 2018

The 2018 PR Week Awards are just around the corner, so we thought we’d round up our favourite short-listed campaigns! There are so many amazing entries, making it very hard to pick just a few, but we managed to whittle it down to these five.

So, in no particular order… 

‘#bloodnormal’ by Ketchum for Essity (Libresse)

Destroying the taboo surrounding women’s periods, #bloodnormal was created to show the world that periods are not just normal, but a beautiful thing. Blood is everywhere: crime films, sport and medical programmes to name just a few, but period blood is still banned from TV. However, with #bloodnormal, ‘empathy is killing the shame’ women wrongly feel. From pad-shaped lilos to designer period underwear, the taboo was broken. A very worthA very worthy short-listed campaign in our eyes. y short-listed campaign in our eyes. 


‘Project 84’ by This Morning, ITV with adam&eve DDB, W and Harry’s for CALM

84 men in the UK take their own lives every week, a chilling statistic which often goes unspoken, so CALM (The Campaign Against Living Miserably) decided to take a stand. For the campaign, adam&eve DDB partnered with sculptor Mark Jenkins to create 84 figures of real-life men who had taken their life in the UK. The sculptures were placed on top of the This Morning ITV building and were breath-taking to witness. The aim? To invite men to talk about their mental health.  

Image courtesy of ITV. 

‘Three Billboards for Grenfell’ by Mc&T for Grenfell

Taking inspiration from the Martin McDonagh film Three Billboards Outside Ebbing, Missouri, Justice 4 Grenfell planted 3 billboards were placed outside Parliament. They read ’71 DEAD’, ‘AND STILL NO ARRESTS?’ and ‘HOW COME?’. The campaign aimed to keep the tragic fire fresh in people’s minds and to gain answers for why the incident was able to happen in the first place.

‘Plasticus the Whale’ by One Green Bean London for Sky Ocean Rescue

Sky Ocean Rescue captured the public’s attention by creating a life-sized plastic whale made from plastic recovered from Britain’s oceans and beaches. The whale weighed 250kg and represented the amount of plastic found in the ocean every second – a terrifying statistic. We were lucky enough to see Plasticus in the flesh when he made an appearance on Carnaby Street!

‘Nothing Wrong With A Little Prick’ by The Romans for Thriva

To promote Thrivia, a clever piece of technology which allows you to measure and track your cholesterol, liver function, iron and vitamin deficiencies through a small finger prick blood test from the comfort of your home, two media sites in London were filled with two clever ads starring Ant Smith, the author of ‘The Small Penis Bible’. The adverts showed Smith holding a ‘There’s nothing wrong with a little prick’ sign. Enough said. 

Thank you to PR Week for showcasing these amazing campaigns! You can see the full shortlist and find out more information about all the campaigns here: 

Good luck to all the nominees on the night - we'll be rooting for you! 

We do not own any of the above campaigns, we are solely showing our appreciation for great campaigns!