8 March 2018
First celebrated in 1911, International Women’s Day (IWD) is held on 8th March and aims to promote a gender parity mind set, challenge stereotypes, celebrate women’s achievements, and this year, it’s more poignant than ever.
2017 and 2018 has seen the sexual harassment of women hit the headlines across the globe, spouting the #MeToo and #TimesUp social media campaigns which called for justice and change. 2018 also significantly marked 100 years since a small group of women in the UK were given the right to vote.
This year’s IWD theme is #PressforProgress, a call to create positive change for women across the globe. Each year, IWD has an array of supporters so we’ve picked our favourite campaigns & events that we feel really get to the heart of International Women’s Day.
PENGUIN / WATERSTONES
Penguin is marking IWD by opening a pop-up bookshop, ‘Like A Woman’, from 5th-9th March in Shoreditch. It will only sell books written by female authors and there will also be talks from guest speakers such as Holly Branson.
To top it all off, ticket proceeds will be given to Solace Women’s Aid which supports at risk women in London. Find out more about the charity here: http://solacewomensaid.org
In an attempt to get people talking about the gender pay gap, BrewDog have released a Pink IPA designed specifically for girls. Women will be charged 20% less for the beer than the original blue-branded IPA despite the fact they are exactly the same, aiming to ask questions about why women are paid less than men for the same job. Not only is this such a clever and thought-provoking campaign but BrewDog will also be donating 20% of sales to causes that fight against gender inequality.
Over the years, Barbie has received a lot of negative press about their dolls being bad role models for women, due to their unachievable, unrealistic looks and lack of diversity. Ahead of International Women’s Day 2018, Barbie released a new set of dolls, called ‘Inspiring Women’, who are based on real-life, historically inspirational women. The first three dolls to be released are Katherine Johnson, Amelia Earhart and Frida Kahlo, but Barbie promises many more will be released shortly with the aim of showing young girls that brains and bravado are just as inspiring as beauty and fashion sense.
Barbie has also released a new set of dolls dedicated to modern day inspiring women and include the likes of Nicola Adams (Boxing champion), Ashley Graham (Model & Body Activist) and Misty Copeland (Principal Ballerina) to name just a few.
Image via: https://barbie.mattel.com/shop
So simple, yet so effective. To show their support of International Women’s Day 2018, McDonalds have flipped their famous golden arches upside down for the first time ever to resemble a ‘W’ and show their support for women across their business.
Image via Mcdonald’s Twitter account.
Happy International Women's Day!