JUNIOR SALARIES: HOW DO YOU COMPARE?

21 June 2018

With graduate season on the horizon, we thought it would be useful to look over our findings from our 2017/18 salary survey regarding junior PR and comms salaries. We quizzed over 500 communications professionals about their salaries and of them, nearly half were PRs with under 3 years’ experience.  

How many years’ experience do you have?

Less than 1 year – 10.29%
1-2 years – 16.4%
2-3 years – 15.43%

So, what can you expect to earn as a junior PR? The answer is, it varies considerably across both sectors and companies, but we’ve established some industry averages for you.

AGENCY

Our survey looked at agency salaries within the Consumer, Corporate and Public Affairs sectors and found that the salaries for Account Executives – Senior Account Executives can range from £18,000 all the way up to a generous £33,000. The upper-end of this salary bracket is well above average for Senior Account Executives generally but shows that there is a lot of scope for progression.

 

CONSUMER

CORPORATE

PUBLIC AFFAIRS

ENTRY/AE AVERAGE

£22,000

£24,000

£22,000

SAE AVERAGE

£26,000

£29,000

£28,000

 

As you can see, corporate communications generally pay better than both consumer and public affairs, but this is the same across all levels, not just the junior end. The average consumer Account Executive salary have stayed the same since 2016 but the top band has increased by £3,000, showing just how varied salaries can be across agencies. In addition, Senior Account Executive salaries within public affairs agencies has increased from our last salary survey, suggesting public affairs may be catching up with corporate communications by the end of 2018.

IN-HOUSE

In-house salaries tend to be a little higher than their agency counterparts but at the junior level, it doesn’t tend to be by much. In-house roles are often more varied in terms of sectors, so within our survey we looked at 6 sectors: Consumer, Corporate, MarComms, Public Affairs, Internal Communications and Digital.

 

CONSUMER

CORPORATE

MAR-

COMMS

PUBLIC AFFAIRS

INTERNAL COMMS

DIGITAL

ASSISTANT AVERAGE

£23,000

£24,000

£24,000

£22,500

£20,000

£24,000

EXECUTIVE

AVERAGE

£29,000

£30,000

£26,000

£26,000

£28,000

£27,500


ADVICE FOR GRADS

INTERNSHIPS

We find that clients expect university graduates to have some solid internships under their belt before applying for entry level PR roles. We would advise that you try and get 4-6 months of experience as this will confirm to the client that you’re sure PR is the right industry for you, and you’ll have a basic understanding of how things work.

SALARY

We hope that our salary survey results have been helpful in giving you a rough idea of what you could be earning as a starting salary. However, it is always important to look at other benefits a company can offer you rather than just renumeration. Salary is undoubtedly an important factor to consider when looking for your first role, but as a junior PR, it is important to consider your chances of progression as well. You invest so much of your time at university to guarantee yourself a good career and good company training will be able to give you that.

Make sure to follow us on LinkedIn, Twitter and Instagram to keep up to date with out latest news & opportunities! If you’re looking for a junior PR role and would like our help, email us a copy of your CV to info@jflrecruit.com or give us a call on 020 7009 3500.