2 July 2018

June is nearly over, which means our mid-year trends and predictions for Q3 in the PR and Communications industry are here!


Across all levels we have seen an increase in the number of freelance and contract opportunities available. This has created a considerable amount of flexibility throughout the market and confirms that ‘flexi-working’ is becoming an increasingly popular trend throughout 2018. Surprisingly, we’ve also seen more freelance options at the very junior levels which is unusual due to clients often hiring freelancers to fill gaps of knowledge in their teams with their experience, something junior candidates often lack.

In addition, there have been quite a few candidates around the Account Director/Associate Director level looking to come out of permanent roles and go freelance to get a bit of a break, variety and flexibility. In many companies, employees are rewarded for length of service with a sabbatical and we’ve seen this a lot throughout Q2, creating even more contracts.

We have also seen an increase in the length of maternity and paternity contracts, with in-house companies increasing contracts from 6, to 8, or even 12 months. This means there are more maternity cover contracts available, a great way to join an in-house company, gain some variety and improve your CV.


University has come to an end for another year, leaving thousands of graduates looking to secure their first post-grad job. This has led to the junior PR and Comms market becoming increasingly busy as clients spot an opportunity to expand the junior end of their teams. Therefore, this is also a good time for junior PRs with some experience and short notice periods to try something new and change companies.


Over the past 3 months we have really seen an increase in the flexibility of interviews. From the junior end all the way up to the mid-level, we have witnessed candidates interviewing for roles in unconventional ways, such as via Skype or having their first stage interview over the phone. This is often because clients want to hire quickly and so start the interview process in a way that suits the candidate. We’ve even seen candidates complete the whole interview process whilst abroad without having gone into the client’s offices, something we don’t see very regularly and wouldn’t suggest to neither candidate nor client.


Q2 has seen individuals becoming increasingly aware of sustainability issues within the UK, and many PR campaigns have focused campaigns on the use of plastic. This public awareness has led to candidates wanting roles that have a focus on CSR and sustainability. It is becoming more important for candidates to feel their company are aligning their values with important social issues such as the environment and mental health.


There were considerably less tech roles throughout Q2 compared to the beginning of the year, rather, we saw an increase in roles that focused on issues and crisis’. In addition, lots of our clients were looking for PRs who also had general marketing or social media experience, proving clients are expecting candidates to have a broadened skill set. FMCG, consumer and professional services have also seen an incline in recent months.


During Q3 we expect to continue seeing lots of graduates looking for roles post university. July and August are also busy times for clients as they broaden their junior teams. We think there will also be more contracts at the senior level as companies become more comfortable hiring people on a temp to perm basis rather than just permanent. We have a 50/50 split of in-house and agency roles at the moment and we expect this to stay the same throughout Q3. Finally, with social media continuously evolving, we expect to see more social media and marketing roles in the market across all sectors.

JFL have some exciting things coming up throughout Q3 including new additions to the team, a complete re-brand and re-design of our website and our summer party! Our 2017/18 Salary Survey is also available, so if you would like to receive a copy, then please drop us an email at info@jflrecruit.com and we’ll happily send one across!

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