17 April 2018

“I’m a big believer in personal development and hopefully I can share some stories and tips that have helped me in my career so far.” – John Craske.

 On 24th April JFL are proud to be hosting a careers development evening dedicated to how individuals from Account Executive to Junior Account Manager level can ‘Progress to Success’ within the PR & Communications industry.

 As well as having a chance to network, meet likeminded people and drink a glass of fizz or two, we are delighted to announce that our second guest speaker will be John Craske, PR & Social Media Manager at Freeview. John will also be sharing his industry insights and advice with us on the night alongside Nick Braund.


 Freeview is the UK’s No.1 TV platform and has been a huge British success story since its launch in 2002. Today, the brand is a part of nearly 20 million homes nationwide and offers a fantastic range of products and services including Freeview Play, HD services, over 70 free to air channels, and recordings. A lot of work has gone in to building and maintaining such a household name and a core part of this driving force comes from their close-knit Marcomms team.


Why did you choose a career in PR/Communications?

 I’m fascinated by human interaction, decision making and the power of influence. After reading philosophy at University and looking at that at a very meta level, I wanted to bring it in to practice and PR seemed like the perfect place to play around with it.

 How did you start out in PR/Communications?

 In my final year at university there were more and more brands getting involved with social media. It felt like an exciting, fledgling area to be working in, so alongside my degree I took up a part-time internship at a digital marketing agency, working on building out social profiles for a range of brands. I learned a lot but realised that I wanted to work more broadly and use social as a channel rather than an entity in itself. So, as my degree came to an end I started applying for roles in PR agencies, using my experience in social as a foot in the door.

 What was one valuable lesson you learnt when you first started?

 Believe in yourself! Confidence develops over time but it goes a long way. Clients and colleagues want to feel reassured that you know what you’re doing and can get the job done. You wouldn’t be in that position if somebody didn’t think you could do it.

Why are you speaking at JFL’s event?

 I’m lucky to have been supported by a great network of colleagues, clients, suppliers and friends who have offered me some great advice in the past. It’s probably about time I passed that on. I’m a big believer in personal development and hopefully I can share some stories and tips that have helped me in my career so far.

We hope you learnt a little more about John & our upcoming event! If you'd like to secure a place, then please email